Maand: september 2019

Google Ads enables reporting across accounts in Report Editor

If you run several accounts for your brands or product lines, Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday. Why we should care Available for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze …

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Businesses can now opt out of Google’s online food ordering

Earlier this year, Google started showing “order online” buttons on the knowledge panel for local restaurants in India and the USA.  This button takes you through Google’s food ordering platform which integrates with several popular food ordering & delivery platforms.  I have also seen additional calls-to-action in the search results highlighting this new feature and …

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In response to Google change, Yoast SEO will opt users into all snippet features by default

Yoast SEO users will be opted into all of its snippet features by default, the WordPress plugin developer announced Thursday. The update containing this change, version 12.2, will be released on October 1. Why we should care On September 24, Google announced new snippet settings to provide site owners with options to limit the content …

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4 Things to know about Google posts in the 3-pack and local finder

Het kennen van copywriting is geweldig. Maar als je BEIDE kunt doen? Dan kun je een “S” op je borst slaan… …omdat je niet te stoppen bent. En vandaag heb ik iets dat je het gevoel geeft dat je SEO superkrachten hebt: 17 waanzinnig bruikbare SEO copywriting-tips die je nu kunt gebruiken. 1. 2. Gebruik …

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How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday

If you’ve been searching for a quick hack to write content for featured snippets, this isn’t the article for you. But if you’re looking for lasting results and a smart tactic to increase your chances of winning a snippet, you’re definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can …

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Small accounts and Responsive Search Ads – Adopt or not?

With Microsoft Ads recently opening a responsive search ad (RSA) beta to their advertisers, it’s clear that the automated Text Ad format is here to stay. The push towards automation continues and with it comes the pressure from platform reps to adopt. While larger accounts have the luxury, in terms of additional budget, to take …

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Google’s new snippet settings give webmasters control over their search listings display

Google has released new snippet settings to allow webmasters to control how Google search displays your listings, the company announced on the Google webmaster blog These settings work either through a set of robots meta tags and an HTML attribute. New meta tags to settings snippets. You can add the following four meta tags to …

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