Dag: 28 juni 2019

Today’s customer decision journey is so complex but AI can help

Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as …

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SMX Replay: How to use data storytelling to earn top-tier media coverage

Getting your brand’s content referenced — or even linked to — by major media outlets can help to establish it as an authority within your industry and increase its visibility. However, that kind of coverage is something most businesses can only dream of. At SMX Advanced this year, Amanda Milligan, marketing director at Fractl, explained …

SMX Replay: How to use data storytelling to earn top-tier media coverage Lees verder »